Depending on the concept Charles Lourens’ activities are to be
classified in the following five trades:
As of the seventies Holland is acquainted with Charles Lourens’
promotional activities. Decades before the term City Marketing
came into fashion, he was already promoting the city of Alkmaar, in
particular its cheese market. And thanks to his ideas the Westfriese
Flora (Westfrisian Flora, flower exhibition) has grown over the years
into a nationwide happening. He came up with the slogan Springtime
starts in Bovenkarspel, still used today. Charles Lourens has been
also the ‘father’ of the concept of the prize puzzle actions in
newspapers and weeklies as well as the combination of puzzle actions-big
the concept of THE SMOKING PARLOR Charles Lourens anticipated some years ago the
developments about the ban of smoking in the working spaces. Thanks to the
Smoking Parlor smokers did not have to smoke any more in the open air in front
or behind their building like junkies. In the Smoking Parlor smokers could stay
‘dry and warm’.
Lourens was also the inventor of the FUNERAL BUS. For the production of the bus
he negotiated with bus builder Van Hool. In the end Van Hool decided to come
onto the market himself, thus stealing Charles Lourens’ intellectual property.
The 1912 royalty law was not able to forbid this kind of piratery.
One of Charles Lourens’ biggest hits was his insurance concept. This idea
enables the consumer to insure his insurances. This insurance product is still
successfully going strong on the market.
the moment preparations are being made for three large projects: