Charles Lourens
Oosthuizerweg 26C   
1463 LM  Noordbeemster   
Tel:. +31 299 690376  
Mob.: 06 51 843 778 

Charles Lourens
Promotion
Publishing projects
Internet
Int. productions
TV-formats
Communication
 
Bekijk de Nederlandse versie
 PROMOTION

Depending on the concept Charles Lourens’ activities are to be classified in the following five trades: 

  • PROMOTION

  • PUBLISHING PROJECTS

  • INTERNET TV-FORMATS

  • INTERNATIONAL PRODUCTIONS

  • LOURENS PROMOTION

As of the seventies Holland is acquainted with Charles Lourens’ promotional activities. Decades before the term City Marketing came into fashion, he was already promoting the city of Alkmaar, in particular its cheese market. And thanks to his ideas the Westfriese Flora (Westfrisian Flora, flower exhibition) has grown over the years into a nationwide happening. He came up with the slogan Springtime starts in Bovenkarspel, still used today. Charles Lourens has been also the ‘father’ of the concept of the prize puzzle actions in newspapers and weeklies as well as the combination of puzzle actions-big prizes-good causes.

 The Smoking Parlor

With the concept of THE SMOKING PARLOR Charles Lourens anticipated some years ago the developments about the ban of smoking in the working spaces. Thanks to the Smoking Parlor smokers did not have to smoke any more in the open air in front or behind their building like junkies. In the Smoking Parlor smokers could stay ‘dry and warm’.
 

 

 The Funeral Bus

Charles Lourens was also the inventor of the FUNERAL BUS. For the production of the bus he negotiated with bus builder Van Hool. In the end Van Hool decided to come onto the market himself, thus stealing Charles Lourens’ intellectual property. The 1912 royalty law was not able to forbid this kind of piratery.

 

 Insurances

One of Charles Lourens’ biggest hits was his insurance concept. This idea enables the consumer to insure his insurances. This insurance product is still successfully going strong on the market.
 

 Projects in preparations

At the moment preparations are being made for three large projects:

  • FITNESS ALONGSIDE THE HIGHWAY

  • INTERNATIONAL BOAT PROJECT

  • TALKS FOR LATER

 

 

Design Follow Me

© Lourens Uitgeefprojecten BV        -        Disclaimer